Scanning live
Demo data
Alerts
AI-triaged outbound mail. Filter, escalate, resolve.
16,656 messages scanned this month · 39 alerts · 7 high-confidence pending
/alerts
Built for the Advisers Act Rule 204-2 · 206(4)-1 · 206(4)-7
Turret archives every email and every website change, then AI helps surveil your outbound mail for compliance.
Every message, sent & received
Rule 204-2
AI-triaged flags
Rule 206(4)-7
Dated page snapshots
Marketing Rule
No setup fee · $99/mo · 15-day free trial · Cancel anytime
The incumbents are built for banks and broker-dealers with hundreds of seats — and priced that way. Here’s an honest look at where Turret fits, and where it doesn’t.
|
Turret
Small RIAs
|
Smarsh | Global Relay | RIA in a Box/ ComplySci | |
|---|---|---|---|---|
| Built for | Small RIAs | Enterprise | Banks & broker-dealers | RIAs (enterprise skew) |
| Public pricing | $99/mo | Quote only | Quote only | Quote only |
| Setup fee | None | Yes (est.) | ~$995 + 10-mbx min (est.) | Quote only |
| Contract | Month-to-month | Multi-year | Annual committed | Annual |
| Free trial & self-serve | 15-day, self-serve | No | No | Demo only |
| Time to live | ~10 minutes | Weeks + services | Sales + setup | 60–90 days |
| Email archive (Rule 204-2) | ✓ | ✓ | ✓ | ✓ |
| AI triage (confidence + reasoning) | ✓ | AI supervision | AI supervision | Rules-based |
| Website snapshots (Marketing Rule) | ✓ | ✓ | — | ✓ |
| Off-channel (SMS/WhatsApp/social/voice) | Email + website only | ✓ | ✓ | Limited |
| Compliance-program suite (code of ethics, trading, ADV) | — | — | — | ✓ |
Turret’s pricing is public. The incumbents don’t publish pricing — competitor figures are approximate, drawn from resellers and review sites. Where a competitor is genuinely broader (more capture channels, a full compliance-program suite), the table says so: Turret wins on fit, price, and simplicity for a 2–20-person firm. If you need mobile-text capture or a code-of-ethics module today, an incumbent may be the better choice.
The SEC’s recordkeeping and off-channel enforcement sweep didn’t stop at the big banks — it reached stand-alone investment advisers too. The question an examiner asks is simple: can you produce the records?
in SEC penalties across 100+ firms for recordkeeping failures since 2021.
paid by a single stand-alone RIA in April 2024 — the first case of its kind.
from 26 firms in a single day in August 2024 — investment advisers included.
The headline sweep has since cooled — but Advisers Act Rule 204-2 hasn’t moved an inch: preserve every business communication, email included, for at least five years, and produce it on demand. A gap you find during an exam is the expensive way to learn that. Turret closes it before the request ever comes. Figures from SEC enforcement press releases and public settlement orders, 2021–2024.
Enterprise compliance tools solve this for banks — per-seat pricing, a five-figure setup, a deployment project. A small firm needs the same core coverage without the overhead. That’s what Turret is.
Includes 5 mailboxes · +$25 per monitored mailbox after · no setup fee · 15-day free trial.
Enterprise archiving vendors charge per-seat on annual contracts, plus a hefty setup fee. Turret is $99/mo, month to month, no setup fee, and you can start it yourself in minutes.
The components
Interactive previews of the real product surfaces — the same layouts and vocabulary compliance officers work in every day, shown here with demo data.
AI-triaged outbound mail. Filter, escalate, resolve.
Click a pattern below to see how Turret scores it — Claude Haiku.
Direct SEC Marketing Rule 206(4)-1 violation. "Absolutely guarantee" + "zero risk" are textbook prohibited language in adviser communications.
Material non-public information shared outside a research wall. Trigger for Reg FD review and likely escalation to legal/compliance counsel.
SSN-format match. Likely legitimate operational message, but unencrypted PII in transit warrants channel review for the firm's data-handling policy.
Explicit invitation to move business communications off the recordkeeping channel. Recordkeeping-rule (204-2) risk; surface to CCO.
Search every word across your full 7-year retention, instantly.
SHA-256 attestation across every archived message.
Here’s something most archiving tools — cheap or enterprise — skip entirely.
Under the SEC Marketing Rule (206(4)-1) your public website is an advertisement, and Rule 204-2(a)(11) says you have to keep a copy of every one. Turret snapshots your pages on a schedule and saves a dated version whenever one changes.
Advertising has its own clock — Rule 204-2(e)(3) runs five years from the fiscal year a page was last used. Turret keeps the dated history so you don’t have to.
The pattern library, the role model, and the read-only connection that the surveillance, archive, and audit-log surfaces sit on top of — plus how your data is protected. The pieces an examiner asks about: who can see this, and how is access controlled?
Marketing rule violations. MNPI references. PII exposure. Off-channel signals. Pre-configured, extensible.
Invite your compliance consultant or fractional CCO. They review alerts and archive without ever touching your Workspace.
Google Workspace (Domain-Wide Delegation) or Microsoft 365 (an admin-consented app). Both capture sent and received mail. We can read, we cannot send or modify.
Everything included — a 7-year books-and-records archive built to Rule 204-2 (two years past the five-year minimum), email and website archiving, AI-triaged alerts, and a full audit log. Month to month, cancel anytime, and no setup fee — ever. The price on this card is the price; no sales call to see it.
Includes 5 mailboxes · +$25 per monitored mailbox after that.
No setup fee, no per-seat contract. Enterprise archiving tools typically charge a hefty implementation fee and lock you into an annual contract — Turret is $0 to start and month to month. Larger firm or custom compliance needs? Talk to us.
No. Turret connects through your Google Workspace or Microsoft 365 admin controls. No agents, no browser extensions, no employee downloads.
Both, always read-only and revocable, and both capture sent and received mail. Straight talk: on either platform, surveillance is outbound-focused by design — we pattern-match and alert on what your firm sends, and archive inbound mail for recordkeeping.
Because we do less on purpose. The enterprise platforms capture voice, texts, and dozens of chat channels, run e-discovery suites, and price for banks — with setup fees and annual contracts to match. A small RIA whose regulated communications are email and its website doesn't need most of that. Same obligation met; none of the enterprise tax.
Turret captures, indexes, and preserves all your email — sent and received — under Rule 204-2(a)(7), archives your website as advertising under the Marketing Rule, and gives you full-text search and export to answer an information request fast. It's the recordkeeping and supervision infrastructure — not a replacement for your CCO or counsel.
One admin-console authorization, about ten minutes, no IT project. We backfill your recent history automatically, no setup fee, no annual lock-in.
About 10 minutes for the initial authorization; your historical scan finishes in 1–3 hours depending on mail volume. We'll screen-share your first onboarding if you want us there.
They'll hold your mail, but they aren't a supervision program: no compliance-pattern library, no AI triage of what to review, no website-advertising records, and no supervision or archive-integrity reports to hand an examiner. Turret sits on top of your existing Google or Microsoft mail and turns it into a reviewable, exam-ready record organized around Rule 204-2.
Yes. We ask for a card so your archive keeps running the moment you decide to keep it — no gap in your records. It's a 15-day free trial: cancel anytime before it ends and you're not charged.
We don't delete your archive the moment you leave — it's the record you're legally required to keep. If you cancel, reach out and we'll arrange to return your records to you. Your data is yours.
Access is read-only. Credentials are encrypted with AES-256-GCM, data in transit is protected with TLS, every firm's data is tenant-isolated. Our staff sees operational metadata, not your message content, and you can revoke access instantly. (SOC 2 Type 1 readiness assessment is planned — we'll say when it's done, not before.)
The recordkeeping obligation is already yours, and the exam that tests it isn't on your calendar yet. Fifteen minutes today beats a scramble later.
No setup fee · $99/mo · 5 mailboxes included · 15-day free trial · Cancel anytime